Guest Post by StoryFit CEO Monica Landers on Disruptor Daily
So many books, movies, TV series, and multimedia adaptations published by so many studios, publishing houses, and individuals: there have never been so many stories to tell. The pipeline is full; inboxes are overflowing. And audiences are clamoring for … well, what are they, in fact, clamoring for? That’s what publishers and studios need to know..
It’s a great time to be a content creator, but it’s a fraught time to be a content producer. Even with so much demand and potential supply, the risk of failure is greater than ever. Choosing the right property, developing, marketing and selling it—just getting noticed by the right audiences—is so much more difficult today. Decision making is all the tougher and the downside of a bad bet is all the steeper. You can only invest so much of your financial and human resources; you’d better make the right call. One acquisitions editor at a Big-Five publishing house remarked that his company is better off if he stays home all year and draws a salary than if he makes a mistake and signs up a flop…
Read more at Disruptor Daily