Boosting Amazon Book Sales 101: It All Starts with Keywords
To sell a book on Amazon, a reader has to find it: keywords are a critical element of that search because the directly affect discovery.
1. Amazon tracks consumer keyword searches, clicks & purchases.
2. Keywords that generate click rank higher; those that equal a purchase even higher.
3. Books with the right keywords end up in “Amazon Browse Categories.”
4. Metadata that mirrors consumer search increases rank.
So how do we know which keywords to use?