How Keywords Help Readers Find Books on Amazon

Posted: May 14, 2018  |  Updated: February 9, 2023

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Boosting Amazon Book Sales 101: It All Starts with Keywords

To sell a book on Amazon, a reader has to find it: keywords are a critical element of that search because the directly affect discovery.

1. Amazon tracks consumer keyword searches, clicks & purchases.

2. Keywords that generate click rank higher; those that equal a purchase even higher.

3. Books with the right keywords end up in “Amazon Browse Categories.” 

4. Metadata that mirrors consumer search increases rank.

So how do we know which keywords to use?

StoryFit specializes in finding the right keywords for books: the kinds that readers use and that convert to sales. Especially on Amazon. We’ve worked on thousands of books and tracked millions of dollars in sales to make keywords work better for you.