The world’s most powerful story-centric AI-driven comps tool.
StoryFit Comps does what humans can’t — analyze over 100,000 movies and TV shows in just minutes— to help you make faster, smarter and more profitable content decisions.
Get the Full Story
Go beyond standard comp benchmarks like Box-Office and Genre and dive deeper into the actual content. Your title is compared to our massive content database on a broad set of categories, including:
- Box Office
- Production Budget
- Genre (including top brands and franchises)
- Talent (actors, directors, writers, producers)
- Consumer Ratings (by demographic and size of audience)
- Critical Reviews
- Social media engagement
Get the StoryFit Edge
What makes StoryFit comps different from any other comp product is our ability to capture previously unreachable storytelling metrics, using NLP. Revealing a story’s full potential:
- Story - plot, topics, concepts, events
- Characters - gender, occupation, public figures
- Settings - geographic locations plus details like "the mountains"
- Tone - sentiments such as fear, anger, sadness, joy
- Intensity - profanity, nudity, violence, gore (plus MPAA ratings)
You’re the boss
Our dynamic and user-friendly interface puts you in control, letting you estimate your project's expected performance and curate "Your Set." Add and hide titles, sort by any category, and export the file to share with colleagues.
For movie professionals who plan, predict & promote
StoryFit Comps is an essential predictive, planning and promotional tool for content companies of all sizes, from small production companies to major film studios. Profit-driven professionals in content Marketing, Research, Creative Development, Acquisitions, Data Intelligence and Finance can leverage the sophistication and depth of Comps IQ to:
- Act on potential hits and misses - before it’s too late
- Evaluate hard-to-comp content (indie, cross-genre, non-theatrical titles)
- Plan and calibrate media investments and messaging
- Brainstorm lifecycle marketing campaigns and big ideas
- Identify, retain and activate audience segmentation
Comps at every stage of the life cycle
Comps technology, demystified
Our next-gen platform uses Natural Language Processing (the analysis of language data) and Machine Learning (algorithms based on patterns and inference) to automate and accelerate the labor-intensive and time-consuming comp assembly process. The proprietary algorithms in Comps analyze and auto-tag every word and phrase, detecting matched categories between your content and our massive database to generate an optimal comp list, scored and ranked by overall relevance and by individual trait.
You bring the instinct, we’ll bring the science
StoryFit Comps frees up valuable time, so your staff can focus on strategy, the AI experts from StoryFit are there to help. We work with your in-house and agency teams to provide deeper insight into Comps results, using AI-identified “patterns of success” to help you isolate and amplify the ingredients that resonate most with audiences.