StoryFit’s Modern Slavery Statement

StoryFit helps storytellers realize each story’s potential by generating data insights utilizing a proprietary AI platform. From development to marketing, StoryFit empowers companies to make smarter creative decisions and optimize audience performance.

Introduction from the CEO

Slavery, servitude, forced labor and human trafficking (“Modern Slavery”) should have no place in the modern world. We have a responsibility to be alert to the risks of Modern Slavery in our business and amongst our suppliers and to do whatever we can to eradicate them.

StoryFit is committed to acting ethically and with integrity in all our business dealings and relationships and to implementing and enforcing effective systems to ensure modern slavery is not taking place anywhere in our business or in those of our suppliers.

This statement sets out the steps that StoryFit has taken to ensure full support of the principles and aims of the Modern Slavery Act 2015.

Understanding the risks within StoryFit operations

In assessing how we can best address issues of modern slavery within our supply chain, we have assessed each area of business to determine which parts are likely to be affected.

The services and suppliers used by StoryFit are generally office based and we consider our supply chain to be very low risk in relation to modern slavery and human trafficking. Nonetheless, StoryFit gives specific consideration to modern slavery and human trafficking when dealing with its suppliers, undertaking due diligence when dealing with third parties.

Despite the low risk of our supply chain, StoryFit will remain vigilant and alert to any potential risks, however small, of modern slavery activities occurring in its supply chain.

Ensuring the effectiveness of StoryFit Policy

We have in place systems to:

  • Identify and assess potential risk areas in our supply chains by maintaining ongoing and open lines of communications with suppliers.
  • Encourage employees to report any concerns they may have to senior management.
  • Monitor potential risk areas in our supply chains.
  • Protect whistleblowers.

How we treat our people

We actively and annually review our HR and recruitment policies to ensure that we comply with all applicable laws and protect the rights and freedoms of all those working within our operations. Our recruitment and employment policies address issues such as whistleblowing, discrimination, health and safety in the workplace, holiday and sick pay. Each business area throughout our global operations has a dedicated HR team to provide continuous support and guidance on all these policies.

Looking ahead

Over the next year StoryFit intends to build on the work that has already been carried out in identifying risks in the StoryFit supply chains and take this forward to inform an enhanced programme of supplier due diligence as part of our efforts to ensure there is no compulsory labour and human trafficking within the StoryFit supply chains. Responsibility for progressing and monitoring this will be included in the remit of the StoryFit board. Contractual provisions and management protocols will be reviewed to ensure they are effective in managing the risk of modern slavery being present in the StoryFit supply chains.


This statement is made pursuant to section 54(1) of the Modern Slavery Act 2015 and constitutes our Group’s slavery and human trafficking statement for the financial year ending 31 December 2022.