Podcast: Women in Tech – Projecting Response in Entertainment
Curious how StoryFit was created?
The very beginning actually took place when Monica was in the 3rd grade – Mr. Dalton, if you’re out there, she still remembers you!
From that spark of inspiration, she embarked on an inevitable journey full of learning, growth, and leaps of faith that brought her to where she is today.
Highlights from Monica’s chat with Anika:
On StoryFit: “We work with large studios and streamers and we’re able to give them information to predict how the audience is going to respond to their show before they even produce it.”
On stories: “There’s a lot of different ways to tell stories – there’s not one right way – but often audiences are looking for something different.“
On early work with creatives and developers: “The creatives weren’t necessarily getting technology that supported them, and the developers were creating amazing things that weren’t landing. And so from early on I found myself bridging this space and communicating between the two.“
On creatives and technology: “Every other industry in now benefiting from AI, is benefiting from the latest technology, […] so we’re really working hard to deliver gently and in a supportive way another way of bringing AI into the creative space that really benefits the creators themselves.“
On decision-making: “In the moment you don’t necessarily know you’re making a pivot, you’re making a decision.[…] Sometimes people can’t make the right decision because there is not an immediate pain, or immediate reaction.“