Case Study: The Mummy and The Mummy Returns, one a hit and one a flop.

the mummy-1Artificial Intelligence gives studio executives predictive analytics to make data driven decisions.

In this case study, we used our AI-powered story research platform to compare and contrast key elements of the original 1999 movie, “The Mummy,” a box office darling, with its 2017 sequel that didn’t share the same fate.