SXSW 2019 Is Finally Here!

Posted: March 7, 2019  |  Updated: February 9, 2023

You are not going to want to miss our SXSW session: Creatives and Data-Scientist – Movie-Making BFFs?

StoryFit at SXSW 2018

Join StoryFit as our team discusses the blooming relationship between creatives and data-scientists.

Creative disciplines and artificial intelligence may appear to be antagonists but movie creatives are beginning to embrace technological innovation and its data. By exploiting machine capacity to rapidly measure and compare 100,000+ movie script features with those of other movies. AI provides fascinating insights that supercharge creative decision making.

AI also gives us a lens to view current movie trends in a more detailed way and provides us with data on how trends have evolved. For example, the fact that we have noticed a growing trend of a larger amount of both major characters and minor characters in films.

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We’ll answer questions around sentiment, topic and audience, like what is the emotional valence of the characters? Is my protagonist on an emotional journey? Who is my audience? What are the comps? How does this affect the bottom-line? And ultimately, why does it matter? We will share compelling research from real-world examples.

Prepare to be entertained by data-scientists who love movie-making while getting a preview of your next-gen gut check.

In addition, after the session don’t forget to get your copy of the Oscar Trend Report we are sharing! Register here to get your copy.

What: Creatives and Data-Scientist – Movie-Making BFFs?
When: March 10, 2019 | 12:30 PM – 1:30 PM Where: Austin Convention Center, Room 12AB, Level 4