"One reason comics appeal to producers is the potential to exploit an existing audience, noted Monica Landers, which uses data and machine learning to predict content marketability."
"Black Hammer, an Indie Comic, Gets a Major Film and TV Deal,"
by George Gene Gustines, New York Times, Nov. 13, 2018
"StoryFit uses machine learning for script analysis. Get a window into gender parity, sentiment mapping, and the emotional arches of your characters, just to name a few features"
"Use These Data Analytics Tips to Find Your Film’s Audience,"
by Jess Fuselier and Liz Manashil" Sundance Institute April 16, 2018
"The analytics aren’t telling you what to do. They’re telling you ‘this is what you’re doing. Is this what you intend?’ StoryFit is here to help the movie industry to really gut-check their decisions."
"This Texas Company Is Fighting Hollywood’s Gender Inequality With Hard Data From Movie Scripts," Smithsonian Magazine, March 23, 2018
"StoryFit used AI to analyse the data of over 2,000 films, and over 25,000 roles. If AI can help us identify our subconscious stereotypes, and then prove there’s a business case for smashing them, that can only be a good thing."
"Will female creatives also have to battle AIs for jobs?" Campaign Live, March 14, 2018
"StoryFit, a fascinating compwhich wich is applying AI to the realm of storytelling, offering services to book publishers and studios to help them evaluate stories determine optimal marketing fit, and more."
ARTIFICIAL INTELLIGENCE, Episode 4," Artificial Intelligence from Voice First, Podcast, May 3, 2018
"Using machine-learning, sentiment analysis and natural language processing, StoryFit's approach demonstrates new ways to break apart narratives and character personality."
"AI reveals even more about Hollywood gender bias," Engadget, March 11, 2018
"These AI tools are like plucky young assistants on steroids: They’re highly competent and prolific, but still need a seasoned manager to do the heavy intellectual lifting."
"Welcome to the Era of the AI Coworker," Wired, Nov. 15, 2017
"From a business perspective, there’s a lot of reasons to be here (Austin). I can raise money; I can sell to both coasts…I can have a company of happy people.” - “Tech is science plus creativity, and Austin fuels that creativity." TechEmergence, Aug. 14, 2018
"According to research from Cognizant and StoryFit, less than a third of characters in this year's Oscar-nominated films were female..." - "The Oscars is bad at representing ethnic minorities and women – but just how bad?" The Telegraph, Feb. 27, 2018
"The tools will use AI and machine learning to drive editorial predictive analytics and automated keyword enhancements to help make publishers’ titles more discoverable." - "Nimble & Efficient: How LSC Communications Is Modernizing the Book Industry Supply Chain," Book Business, Aug. 9, 2017
"We’ve seen the beginnings of artificial intelligence in the world around us." - "Google and others lead AI revolution in machine learning" The Weekend Australian, Nov. 15, 2017
"In the entertainment industry, it can mean the difference between a box-office hit and a flop. Tech expert StoryFit tells us more." - A CLOSER LOOK AT PREDICTIVE ANALYTICS AND HOW IT SHAPES THE ENTERTAINMENT INDUSTRY" Retina Post, March 8, 21018
"We’re looking at understanding the story first at its core and saying, 'Here's how it can best be told as a story or a movie." - "Can AI predict the next bestseller?"Austin Business Journal, Aug. 1, 2017
"When these analytical results are compared to a manuscript submission or acquisition, publishers can see just how on- or off-target it is." - "How AI Can Invigorate Publishing." Disruptor Daily Aug. 10, 2017
"StoryFit espère de plus en plus apporter son analyse quantifiée aux consultations avec les industries du film et de l'édition." - "AI RÉVÈLE ENCORE PLUS SUR LE PARTI PRIS SEXISTE D'HOLLYWOOD" iP4Tv March 15, 2018
"Applying AI models to box-office hits and misses unearths intriguing details about some of society’s most polarizing and sexist stereotypes." - "Sex & Text: Breaking Down Movie Stereotypes w/ AI," presented by StoryFit during SXSW Film Festival on March 11, 2018
StoryFit CEO invited to discuss how keywords optimized with StoryFit AI increase discoverability and sales on Book Industry Study Group panel. - Book Industry Study Group Programing, Feb. 8, 2018
"By using scalable, dynamic metadata and deep analysis of written content, StoryFit uncovers narrative trends and insights that inform market and sales strategies." - "AI and How It's Revolutionizing the Book Publishing Industry," LSC Insights Oct. 12, 2017